EDISON Group, one of the encouraging and evolving business groups, is founded with the aim of enhancing all aspects of life for the customers with powerful brands, reliable products and services.
Groups first company SB Tel Enterprise Ltd, established in 2005, started mobile phone business under SYMPHONY brand in 2008 providing new experience to the consumers through continuous innovation and product diversification. The brand has been enjoying indisputable leading position in mobile phone industry. Another two supporting businesses – symphony accessories and mobile application (value added service- “Fun Store” powered by MoMagic Bangladesh)- added significant value to the Symphony mobile phone users Since 2011.
Whether they've been around for decades or were launched in the last five years, some brands just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that "magic" doesn't just happen by itself. Within short period of time since its introduction at the end of 2008 the brand Symphony has emerged as the fastest growing leading mobile handset brand in Bangladesh market. Symphony became the market leader in the handset segment in 2010. Aggressive pricing strategy, contemporary features and styling, international quality build and a strong distribution network have contributed to make Symphony Mobile the preferred choice of Bangladeshi customers.
Till 2012, smartphone penetration was very low in Bangladesh market. Symphony pointed out a gap between market demand and market offerings as global brands were charging high price for smartphones. In 2012, symphony entered smartphone market with the same value for money proposition and now symphony is leading smartphone provider in Bangladesh as Symphony handsets are less expensive, but maintain quality, offering variety in features.
Symphony is always eager to give new experience to its customers. The brand has launched the first ever branded dual SIM phone in the country. Symphony Mobile launched X110, Bangladesh’s first ever Qwerty keyboard phone earlier. In the year 2013, it launched smartphones & TAB with quad core processor, low price 3G handsets, smartphone with HD display and what not.
Symphony’s goal of reaching customers to provide them new experience and customer convenience is being achieved through increasing number of customers and through distant reach. This is the only local brand globally which not only became the absolute market leader but also created a permanent place at customers’ minds.